ZOVI

Identity design for a fashion brand focused on quality clothing at value pricing.

Fashion clothing shoppers today face the dilemma of choosing high fashion at high prices or regular stuff at affordable prices. There is a huge gap for fashionable clothes of good quality at reasonable prices.

Zovi, an online fashion retailer backed by investors including SAIF Partners, Tiger Global and others, logged on to plug this gap, offering high quality lifestyle products with reasonable tags.

The Visual Identity is a hash-up of ‘Z’ & ‘%’, an icon that marries the two fundamentals of quality fashion and value pricing.

Fashion, Online
Brand Identity