Shishuka
A positive mind is the greatest aid in treating kids. Shishuka, a new super specialty hospital for kids, chose positivity as its biggest tool in making the recovery process as cheerful as possible. Its identity is a reflection of this vision.
The name, a simple reference to ‘the child / for the child’ from the vernacular, is not just fresh and ownable but would also be a conversation igniter.
We had much fun designing the entire set of emojis for the communications. Positive cheer all round!
The communication and ambience of the hospital also carry forward this positivity through their simple, cheerful designs.
Healthcare
Brand Identity, Naming, Print, Illustration