Nityotsava
Nityotsava, a community banquet hall, is an expansive center hosting community celebrations and gatherings. Our design solution is an engaging Identity that promotes the place as a venue for eternal celebrations.
Weddings in India are a festival like none other. Nityotsava is a perfect venue designed to add grandeur to this celebration – a place where everyday is an occasion, where every moment a celebration.
‘Nityotsava’ emerged as the most suitable name for this venue. The word has its roots in Sanskrit – the basis of most Indian languages. The choice of language was necessary for the name to be understood and recalled easily by people from varied vernacular backgrounds.
The name combines Nitya (always) and Utsav (celebrations) to singularly denote ‘celebrations always’. The meaning is consistent in most Indian languages.
The Visual identity, with its showering stars, is a picture of celebrations that are blessed, and celestial in appeal.
Always a celebration!
Place, Hospitality
Brand Identity, Naming