Leeds
Leeds is a ready-to-stitch fashion brand for men. It caters to a large segment across India that still buys fabrics and gets them stitched to size. Its a complete package including fabric, accessories, and style suggestions.
Rebranding with a need to scale up and refresh, Leeds pitches itself as a stylish option. And, a ‘readymade’ choice for its target market – typically moving up the curve with growing aspirations.
The new identity for Leeds is an edgy, masculine, fashionable icon that has a standing of its own.
The Packaging Design is trendy and upmarket.
Fashion
Brand Identity, Packaging, Print