Portfolio – A Brand New Story | Brand Design Agency | Bangalore | India

Namma Metro

AdbAdmin — Sun, 29 Jul 2018 05:45:37 +0000

Bengaluru is the Technology hub of India and is quickly transforming today into the Startup Capital of the world. Known for its old world charm, blooming gardens and splendid weather, the city extends a warm welcome to all.

Bengaluru Metro Rail’s identity is a reflection of the city’s vibrant culture and its persona.

With booming startups and booming growth comes booming traffic. India’s Garden city has a bad reputation for its crazy traffic. Jokes about surviving Bengaluru’s traffic are actually a grim reality. Bengaluru Metro conceived more than a decade ago to tackle this enormous problem eventually took to the ground in early 2000s.

With its transition from concept to reality, it needed a face to reignite hopes that the city could be livable again, tree-lined roads could still be omnipresent, and you could still put Rangoli at your doorstep without vehicles trampling on it.

BMRC called out the citizens to design a new Identity, a symbol of this optimism and hope.

Our inspiration was the local tradition of Rangoli – patterns drawn across the porch as an auspicious and welcoming sign. A conscious design decision was also not to base the identity on arrows or ‘M’ so it stands out in a crowd of similar identities of many global Metros.

The Identity was chosen by a panel of Branding experts with the final adaptation suitably fine-tuned – our design became the new face of Bengaluru’s Metro.

We designed a pattern – a seamless double-tracked loop reaching across the four corners and intersecting at the center. The Identity signifies how the Metro Rail provides a smooth and effortless ride across the city.

It is a contemporary representation of a traditional art. The green color is symbolic of the Garden City, as also the eco-friendly pollution-free Metro Rail. The purple color exemplifies technology and modernity. The Metro Rail is known as “namma Metro”, or, “our Metro”.

The Metro rail cris-crossing the city against a scenic backdrop of its iconic greenery is a reassuring sight today.

The Identity has now become one of the most recognizable icons of Bengaluru.

More endearing has been the warmth with which millions of Bengalureans have welcomed it. It has grown to be a mark of their hopes of a better tomorrow.

Transport – BMRC
Brand Identity

The post Namma Metro appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Colon

AdbAdmin — Sun, 17 Jun 2018 08:04:53 +0000

Colon is a mid market casual fashion brand for men. The name is symbolic of the brand as an amplifier of what one aspires to be.

The visual identity combines ‘C’ and ‘:’ to bring out the visual of a flying eagle within, the free spirit of a young soul soaring high.

Fashion, Retail
Brand Identity, Naming, Print

The post Colon appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Ziro

AdbAdmin — Fri, 18 Jun 2021 05:47:29 +0000

ZIRO brings the natural goodness of north east India to the rest of the world. Grown in the pristine Jaintia Hills and sourced directly from farmers, Ziro’s organic spices, mixes, and flavors crafted to suit modern urban palate offer therapeutic benefits.

Inspired by the beautiful Ziro valley, the name instantly evokes all the goodness of north east it brings. Even so, Ziro is not just a reference to the geography of the region but also announces zero adulteration in its products.

Visual Identity for Ziro draws from the sounds, scents, colors and textures of the region and strongly resonates with the vibrant culture that is quintessentially north east.

We designed Ziro’s packaging to create a distinct visual of the North East region, showcasing its vibrance and pristine quality.
The packaging positions the top grade quality products as premium offerings from Ziro.

Product, F&B
Verbal Identity, Brand Identity, Packaging

The post Ziro appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

School Cinema

AdbAdmin — Sun, 10 Jun 2018 07:23:12 +0000

A picture is worth more than a thousand words. And a good movie would be worth so much more. Packaged as engaging storytelling, School Cinema is an year-round in-school program that showcases powerful, thought provoking movies on varied life skills topics that remain largely untouched by regular education.

Each of these movie sessions are supported by a classroom workshop to drive the message further. Aided by an equally engaging workbook, the project aims to ignite thinking in the growing minds, helping them make better choices in today’s complex world.

We designed the Class 8 Workbook based on 10 movies for young children just stepping into their tumultuous teens. The visual language of this 90-page workbook was tailored to resonate with a teenage mind – with an underlying theme of split thoughts, right Vs wrong, this Vs that.

Education, Entertainment
Print, Illustration

The post School Cinema appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Sugarberry

AdbAdmin — Sun, 15 Apr 2018 12:13:24 +0000

Sweets, Happiness, and More

We love our sweets big time!

For the uninitiated, Indian Sweets is a category bigger than chocolates and desserts put together. In their varied shapes, colors and tastes, they create an emotional bond unlike any other and are always the central theme of every celebration.

The identity of Sugarberry, a chain of Mithai shops, is a changing, flexible kaleidoscopic image made of different sweets. Its a delicious picture of love, festivities, and color done tastefully that spills over to the packaging as well.

Food & Beverages, Sweets
Brand Identity, Naming, Packaging, Print

The post Sugarberry appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

ZOVI

AdbAdmin — Fri, 06 Apr 2018 01:57:11 +0000

ZOVI

Identity design for a fashion brand focused on quality clothing at value pricing.

Fashion clothing shoppers today face the dilemma of choosing high fashion at high prices or regular stuff at affordable prices. There is a huge gap for fashionable clothes of good quality at reasonable prices.

Zovi, an online fashion retailer backed by investors including SAIF Partners, Tiger Global and others, logged on to plug this gap, offering high quality lifestyle products with reasonable tags.

The Visual Identity is a hash-up of ‘Z’ & ‘%’, an icon that marries the two fundamentals of quality fashion and value pricing.

Fashion, Online
Brand Identity

The post ZOVI appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Vilamor

AdbAdmin — Sun, 20 May 2018 06:11:25 +0000

An exclusive line of premium fabric for men.
Crafted from the finest yarn from across the world.

The visual identity, an emblem of style and privilege, is inspired by the artistic splendor of palaces of India richly adorned with intricate motifs.

Starting with a luxurious name, we designed the brand to be a perfect example of elegance, royalty and sheer quality.

Fashion, Retail
Brand Identity, Naming, Print

The post Vilamor appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Unifresh

AdbAdmin — Sun, 20 May 2018 07:24:23 +0000

Unifresh offers a range of products designed for cleanliness & hygiene. We designed the identity to be simple in its form and yet unique.

The packaging design with its flourishing pattern of birds, flowers, leaves, and scents creates an ambience of freshness.

Consumer Products, FMCG
Brand identity, Packaging

The post Unifresh appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Breya

AdbAdmin — Sun, 01 Apr 2018 10:17:31 +0000

Pretty. Smart.

She is bold, opinionated, confident & determined.
An explorer, breaking stereotypes & finding new paths for herself.

Breya is a line of contemporary Indian urban fashion for today’s woman.

Breya’s Identity is a bold icon that embodies forward thinking, makes a stylish statement and easily adapts to changing trends and colors.

Fashion, Online, Retail
Brand Identity, Print

The post Breya appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

First Indian

AdbAdmin — Sun, 17 Jun 2018 07:35:04 +0000

First Indian Clothing Co. conceptualized as a mens fashion brand targets the Tier 2 segment. Priced optimally, with a style and quality quotient matching that of the urban fashion brands.

Even as urban India witnesses a marked shift from tailored to readymade garments to international brands, Bharat too is catching up fast. Tier2 is also looking out for value options that are fashionable. A proud equal to his urban counterpart, ready to explore the world and achieve what he wants, First Indian would be his first choice.

The name is inspired by this vision where everyone is equal and thus, First.

The icon is designed as a creative play on the initials – a sign of moving forward, a mark that instills confidence.

First Indian Clothing Co. — BRANDING + COLLATERAL

Fashion, Retail
Brand Identity, Naming, Print

The post First Indian appeared first on A Brand New Story | Brand Design Agency | Bangalore | India.

Portfolio – A Brand New Story | Brand Design Agency | Bangalore | India

Namma Metro

Bengaluru is the Technology hub of India and is quickly transforming today into the Startup Capital of the world. Known for its old world charm, blooming gardens and splendid weather, the city extends a warm welcome to all.

Bengaluru Metro Rail’s identity is a reflection of the city’s vibrant culture and its persona.

With its transition from concept to reality, it needed a face to reignite hopes that the city could be livable again, tree-lined roads could still be omnipresent, and you could still put Rangoli at your doorstep without vehicles trampling on it.

BMRC called out the citizens to design a new Identity, a symbol of this optimism and hope.

Our inspiration was the local tradition of Rangoli – patterns drawn across the porch as an auspicious and welcoming sign. A conscious design decision was also not to base the identity on arrows or ‘M’ so it stands out in a crowd of similar identities of many global Metros.

The Identity was chosen by a panel of Branding experts with the final adaptation suitably fine-tuned – our design became the new face of Bengaluru’s Metro.

We designed a pattern – a seamless double-tracked loop reaching across the four corners and intersecting at the center. The Identity signifies how the Metro Rail provides a smooth and effortless ride across the city.

It is a contemporary representation of a traditional art. The green color is symbolic of the Garden City, as also the eco-friendly pollution-free Metro Rail. The purple color exemplifies technology and modernity. The Metro Rail is known as “namma Metro”, or, “our Metro”.

The Metro rail cris-crossing the city against a scenic backdrop of its iconic greenery is a reassuring sight today.

The Identity has now become one of the most recognizable icons of Bengaluru.

More endearing has been the warmth with which millions of Bengalureans have welcomed it. It has grown to be a mark of their hopes of a better tomorrow.

Colon

Colon is a mid market casual fashion brand for men. The name is symbolic of the brand as an amplifier of what one aspires to be.

The visual identity combines ‘C’ and ‘:’ to bring out the visual of a flying eagle within, the free spirit of a young soul soaring high.

Ziro

ZIRO brings the natural goodness of north east India to the rest of the world. Grown in the pristine Jaintia Hills and sourced directly from farmers, Ziro’s organic spices, mixes, and flavors crafted to suit modern urban palate offer therapeutic benefits.

Inspired by the beautiful Ziro valley, the name instantly evokes all the goodness of north east it brings. Even so, Ziro is not just a reference to the geography of the region but also announces zero adulteration in its products.

Visual Identity for Ziro draws from the sounds, scents, colors and textures of the region and strongly resonates with the vibrant culture that is quintessentially north east.

We designed Ziro’s packaging to create a distinct visual of the North East region, showcasing its vibrance and pristine quality. The packaging positions the top grade quality products as premium offerings from Ziro.

School Cinema

Each of these movie sessions are supported by a classroom workshop to drive the message further. Aided by an equally engaging workbook, the project aims to ignite thinking in the growing minds, helping them make better choices in today’s complex world.

We designed the Class 8 Workbook based on 10 movies for young children just stepping into their tumultuous teens. The visual language of this 90-page workbook was tailored to resonate with a teenage mind – with an underlying theme of split thoughts, right Vs wrong, this Vs that.

Sugarberry

Sweets, Happiness, and More

We love our sweets big time!

ZOVI

ZOVI

Identity design for a fashion brand focused on quality clothing at value pricing.

The Visual Identity is a hash-up of ‘Z’ & ‘%’, an icon that marries the two fundamentals of quality fashion and value pricing.

Vilamor

An exclusive line of premium fabric for men. Crafted from the finest yarn from across the world.

The visual identity, an emblem of style and privilege, is inspired by the artistic splendor of palaces of India richly adorned with intricate motifs.

Starting with a luxurious name, we designed the brand to be a perfect example of elegance, royalty and sheer quality.

Unifresh

Unifresh offers a range of products designed for cleanliness & hygiene. We designed the identity to be simple in its form and yet unique.

The packaging design with its flourishing pattern of birds, flowers, leaves, and scents creates an ambience of freshness.

Breya

Pretty. Smart.

She is bold, opinionated, confident & determined. An explorer, breaking stereotypes & finding new paths for herself.

Breya is a line of contemporary Indian urban fashion for today’s woman.

Breya’s Identity is a bold icon that embodies forward thinking, makes a stylish statement and easily adapts to changing trends and colors.

First Indian

First Indian Clothing Co. conceptualized as a mens fashion brand targets the Tier 2 segment. Priced optimally, with a style and quality quotient matching that of the urban fashion brands.

The name is inspired by this vision where everyone is equal and thus, First.

The icon is designed as a creative play on the initials – a sign of moving forward, a mark that instills confidence.

First Indian Clothing Co. — BRANDING + COLLATERAL

We designed Ziro’s packaging to create a distinct visual of the North East region, showcasing its vibrance and pristine quality.
The packaging positions the top grade quality products as premium offerings from Ziro.

An exclusive line of premium fabric for men.
Crafted from the finest yarn from across the world.

She is bold, opinionated, confident & determined.
An explorer, breaking stereotypes & finding new paths for herself.