Small Change for Big Bazaar

Posted November 28th, 2011 in blog by jayanth

Organised retail is a very young story in India and Kishore Biyani has become one of its biggest poster boys, introducing various concepts and formats including Central, Pantaloons, Food Bazaar and Big Bazaar under the Future group banner. Big Bazaar has 150+ stores across India, selling almost every household need. Known for its mass products and prices that attract massive crowds (especially on offer days), Big Bazaar refreshes itself on completing 10 years. And, perhaps getting ready for the FDI coming soon!

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A new Hero

Posted August 11th, 2011 in blog by L

Hero Honda is India’s most driven bike. Hero Honda, the flagship company of the Munjal brothers (famed for making ‘Hero’ cycles), started this JV with Japan’s ‘Honda’ in 1984. Now, with Honda ramping up its presence in India independently and moving out of the JV, Hero Honda has been forced to go in for a change in name and identity (though legally the old name can be used for some more time).  Thus, a new ‘Hero’ is born. The new idenity was launched in London, in a glittering ceremony, attended by many ‘hero’es from Bollywood, which also marked the launch of some new models.

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