A new Hero

Posted August 11th, 2011 in blog by L

Hero Honda is India’s most driven bike. Hero Honda, the flagship company of the Munjal brothers (famed for making ‘Hero’ cycles), started this JV with Japan’s ‘Honda’ in 1984. Now, with Honda ramping up its presence in India independently and moving out of the JV, Hero Honda has been forced to go in for a change in name and identity (though legally the old name can be used for some more time).  Thus, a new ‘Hero’ is born. The new idenity was launched in London, in a glittering ceremony, attended by many ‘hero’es from Bollywood, which also marked the launch of some new models.

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