Teddy Kidz

Brand Identity for Teddy Kidz
Teddy Kidz was created to foray into the market of preschool chains. The chain was planned to grow across the coutnry in a Franchise model. We were appointed to create a complete Brand Model that could be applied effortlessly across each franchise, while projecting the preschool as a place tiny tots would love to go to.

Business Issue:
Having worked for a few years as a franchise for an existing chain of preschools, the founders of Teddy Kidz decided to create their own Brand to fill the gaps they saw in the existing model, as well as cash in on this booming sector through a Franchise model. As a new chain, they had to put a complete Brand Design and Strategy in place to be able to replicate it easily across the chain as well as new additions. Solutions ranging from a Brand Identity to Communications Design to an Ambience Manual were required.


Design Response:

We created a cute, lovable character as a part of the Brand Identity, to the liking of both the parents and the tiny tots, and to create an emotional bonding. A Teddy Bear was the obvious choice for a preschool called Teddy Kidz.

The tagline, “I Discover ! I Learn!” helped create an excitement about preschooling. The elements of Learning + Discovery + Fun formed the basis for the entire design, including Collaterals, Communications, Signage, and ambience. An Ambience Manual was designed to create an atmosphere of fun, activity, and joyful discoveries across the center. Bright colors, attractive patterns and shapes, and interesting elements were used to create the right mood and feel. We created a theme-based wall art for each classroom, in sync with the age-group designated for it. A set of emotions featuring the Teddy was used across the board to enthuse the children into various activities.

Business Result:
The cute Teddy mascot received instant appreciation from the children and parents alike. The a
mbience was very well received by all walk-ins and the manual helped the effortless setup of a new center. The Center saw a healthy increase in the number of admissions within the first year. The chain is now set to grow with new franchisees being appointed.

The Story In Pictures

Inspiration Identity evolves Identity evolves Brand Identity for Teddy Kidz Communication Design Environment Design - Wall 1 Environment Design - Wall 2

Environment Design - Wall 3 Environment Design - Wall 4 Environment Design - Wall 5 Environment Design - Wall 6 Direction Signage Design Environment Design - PinUp Board

Client: Teddy Kidz   Industry: Education – Preschooling Services: Identity + Collateral + Ambience + Communication Design

<< Prev Next >>