Sugarberry

Sweets, Happiness, and More

We love our sweets big time!

For the uninitiated, Indian Sweets is a category bigger than chocolates and desserts put together. In their varied shapes, colors and tastes, they create an emotional bond unlike any other and are always the central theme of every celebration.

The identity of Sugarberry, a chain of Mithai shops, is a changing, flexible kaleidoscopic image made of different sweets. Its a delicious picture of love, festivities, and color done tastefully that spills over to the packaging as well.

Food & Beverages, Sweets
Brand Identity, Naming, Packaging, Print