Brand Identity for SQFT
SQFT is a recently launched retail store for furniture, paints, interiors and artefacts. As it tries to position itself in a retail scene cluttered with discounts and crazy offers, we help it create a feel of space, style and exclusivity.

Business Issue:
SQFT is a new player in the highly competitive market of retailing imported furniture, which thrives on freebies and discounts. It needs to distinguish itself from the rest by highlighting the quality of its products and projecting itself as a lifestyle store that goes beyond just the furniture. The store is very spacious and has an exclusive collection. The Branding needed to reflect this.

Design response:
The store wanted to convey a feeling of space and exclusivity to bring in clients looking beyond fanciful offers. So we created a design that was elegant, uncluttered, and not loud. The Visual identity comprises of a modern, clear, elegant typeface made bespoke for exclusivity, within a square of a rich hue, to create the right mood. It defines modern urban living, in a succinct manner.

The Brand has been designed to reflect the finer tastes in life, for a lifestyle that is sophisticated yet simple. The tagline Living by Design helps make this statement.

Business Result:
The store has been launched recently and the initial response has been more than encouraging.

The Story In Pictures

Identity evolves Identity for SQFT Communication Design

Client: SevenSeas Connexxions Industry: Retail Services: Identity + Collaterals + Signage Design

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