Navrang
Maa ke haath ka pyaar
That Indian women love to cook for the family and love to see them smile with satisfaction even more is at the core of Navrang’s refreshed identity.
A simple kadai (wok) creates the most apt enclosure for ‘Navrang’.
A simple visual language forms the template for the packaging.
This Brand refresh helped Navrang rise to the same pedestal as some of the most “prestigious” brands in the market. Navrang was finally able to create a perception that matched the top-notch quality of its products.
Consumer Products, Cookware
Rebranding, Packaging