First Indian

First Indian Clothing Co. conceptualized as a mens fashion brand targets the Tier 2 segment. Priced optimally, with a style and quality quotient matching that of the urban fashion brands.

Even as urban India witnesses a marked shift from tailored to readymade garments to international brands, Bharat too is catching up fast. Tier2 is also looking out for value options that are fashionable. A proud equal to his urban counterpart, ready to explore the world and achieve what he wants, First Indian would be his first choice.

The name is inspired by this vision where everyone is equal and thus, First.

The icon is designed as a creative play on the initials – a sign of moving forward, a mark that instills confidence.

First Indian Clothing Co. — BRANDING + COLLATERAL

Fashion, Retail
Brand Identity, Naming, Print