The Dustbin Challenge

I can. 3 can.
1 can. 3 can.

A social campaign that takes its cue from the Swachh Bharat program, The Dustbin Challenge is inspired by the famous bucket challenge and sets out to make cleanliness a habit, 3 bins at a time. 

Our solution for this exciting initiative included the visual identity, the campaign line in English & Hindi, and the visual language for the entire campaign.

The campaign tagline “ I can – 3 can | 1 can – 3 can” makes a strong call for action, playing upon several related analogies. The vernacular tagline, “Ek ka teen! Ek ka teen! Karo India Clean!” also plays upon a fast line in Hindi. 

The visual language sports a young, quirky Indian art look, making the campaign look exciting and “cleaning up” a cool thing to do.