Clean Bengaluru
Clean Bengaluru is a citizen’s initiative to clean up the city. It hopes to restore the Garden City back to its clean and green charm.
The original idea wasn’t very effective in conveying the idea of cleanliness. So we put the old Identity and mascot under the broom for some tidying up.
The result is a much cleaner(pun intended), healthier, cheerful, positive citizen. And a bold new Identity to match.
Social, CSR
Brand Identity, Print, Web