Clean Bengaluru
Clean Bengaluru was conceived as a citizen’s initiative to
clean up the city restoring it back to its clean and green charm.
The initial identity for the campaign however did not reflect this vision very effectively. So the old mascot went under the broom to be reborn a much cleaner (pun intended), healthier, cheerful, positive citizen
with a bold new identity to match.
Social, CSR
Brand Identity, Print, Web