Ja(a)gte Raho!

Posted December 16th, 2010 in blog by L

Dainik Jagran, which belongs to the Jagran Prakashan Group, with its 54.2 million readership, is the largest read newspaper in the world and, of course, in India too. While newspapers and publications across the western, developed world are losing readership to Internet editions, India is one of the few markets where readership is actually rising, across languages. With the Jagran group diversifying into various media platforms, there was a need to focus not just on the paper but the entire group and its other businesses.

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Something new in the Air!

Posted December 8th, 2010 in blog by L

Sunil Mittal’s Bharti Enterprises owns Airtel, a 15 year old India born telecom brand that operates in 19 countries today (including the takeover of Africa’s Zain), and has a subscriber base of over 200 million. In its short life so far, it has adorned 3 different looks already. The introductory one, with swooshes, was designed in 1995 by Rediffusion DY&R . The second one, designed by Ray & Keshavan (now part of TBU) in 2002, was when all sub-brands were brought under a single umbrella.  And now the latest one, designed by The Brand Union (TBU), London, makes its appearance when Airtel has spread its wings across continents, into many new countries.

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Wah Taj!

Posted November 11th, 2010 in blog by L

Vivanta By Taj Logo

Taj is one of India’s greatest brands. A name that comes right after “India” for most foreigners, this TATA brand has smartly used the reference to the Taj Mahal, according it the dignity it deserves. And now 107 years down the line, with some major strategic changes, the ‘Vivanta by Taj’ brand comes alive.

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Identity for an Identity

Posted October 8th, 2010 in blog by L

UIDAI, or Unique Identification Authority of India, is a path breaking project in many ways. With the onus of alloting a unique number to each one of India’s 100 crore + populaton, thus creating an unique identity for each one of them, this is one of the biggest project of its kind, anywhere in the world. Also, the fact that its headed by Mr Nandan Nilekani from Infosys, has lent it huge credibility. The UID issued will be linked to the resident’s demographic and biometric information, which they can use to identify themselves anywhere in India, and to access a host of benefits and services. In April earlier this year, a new name, and the Brand Identity for this project was unveiled, which was chosen through a public competition. Unlike other logo contests of government agencies, this one was fast, fair, and produced convincing results.

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Birds of a feather

Posted September 16th, 2010 in blog by L

29 businesses, 32,000 employees, 14,000 cr+ turnover, 110 years into business. That’s Chennai-based Murugappa Group. In case you are still wondering which group is this, think BSA Bicycles, Parryware Sanitaryware, Cholamandalam Finance, and Coromandel Cement – some of the many popular brands the group owns. Despite all the popular brands, the group seems to have maintained a low–key profile thus far. All of that is now set to change with this new identity, released in Sept 2010, along with an entirely new Brand campaign that will follow under the theme of “Energy Unbound”.

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Ji Mantriji

Posted September 9th, 2010 in blog by L

Identity for Mantri Developers

 Sushil Mantri headed Mantri Developers is a Bangalore-based Real Estate Developer, with projects across Bangalore, Chennai, Hyderabad, and Pune. Started in 1999, this young company is in a sector that ranks among the lowest in terms of transparency & trust, in India. Real estate, for all its big players , is still a KHOSLA–KA-GHOSLA here; you never know what is white & what is black, you cannot believe the glitzy brochures, and more often than not, you can’t take anyone’s word (written or said). Mantri Developers has introduced its new identity highlighting this missing factor of ‘Trust’.

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U-T-V to UTV : Near-total integration

Posted August 26th, 2010 in blog by L

UTV Brand Identity comparison

Ronnie Screwalla & Zarina Mehta founded UTV is one of the success stories of the ‘corporate’ entertainment business in India. What started as a television content producing house ( remember Mandira Bedi in and as ‘Shanti’ ) is today one of the biggest entertainment and media conglomerates, with activites spanning movies ,new media, online & mobile gaming , television channels, and of course, producing television content. In early June 2010, UTV introduced a new Brand Identity to mark its 20 years of existence. The new Identity will be used to integrate all verticals and is already seen on TV channels & websites.

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Are we ready for the war?

Posted August 18th, 2010 in blog by L

Sahara, has reportedly spent Rs. 1702 cr on acquiring an IPL franchisee. While the economics of the business makes sense or not, Sahara has unveiled the ( hastily done ) Brand Identity of the team. It is notable that identities for Sports Teams is still a nascent concept in India, and we only know a few teams ( all from cricketing IPL) with specific names & identities.

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