RPG’s growing legacy

Posted August 2nd, 2011 in blog by L

For those who have spent their earlier days listening to music on HMV cassettes, dropping into an Au Bon Pain Cafe for a coffee or a Spencers for weekly groceries, RPG is a familiar name. These are all businesses that now belong to the newly formed RPSG group. Carved out of the RPG group that dates back to 1820, the RPSG group is chaired by Sanjiv Goenka, son of Ram Prasad Goenka who formalised a family division in 2010 bringing these companies under Sanjiv Goenka. The group now has close to Rs. 14,000 cr of assets, revenue of Rs. 9,000 cr, 1,00,000 shareholders, and more than 16,000 employees. The Group recently unveiled its new Brand Identity.

Continue Reading »

Aptech goes wild

Posted August 2nd, 2011 in blog by L

Aptech is a 25 year old Career Education specialist with branches in more than 40 countries. In its 25th year, the company makes an attempt to reconnect with the youth of the day, and tries to break away from the perception of being just a computer education institute, with a refreshed identity. Designed by Chlorophyll, I thought this was just a spoof initially. It has taken me some time to accept this is for real.

Continue Reading »

Hind Wares a new look

Posted August 1st, 2011 in blog by L

Many of us begin our day with a Hindware, across the country. One of India’s largest manufacturers of sanitaryware products and hailed a Superbrand, Hindware refreshes itself, sporting a clean new look that is supposedly more contemporary and young.

Continue Reading »

Zee Backdate (update)

Posted August 1st, 2011 in blog by L

Something’s amiss here. Having adorned a new look just this January for some of its channels, the Zee group has gone back a step and brought in a totally different Zee this June. What were they thinking?

Continue Reading »

Reliant on change

Posted March 23rd, 2011 in blog by L

The Mukesh-Anil Ambani story goes on like a K-Series family soap opera on TV. The latest change in Anil Ambani controlled ADAG seems to be yet another episode in the series, bringing in some additional TRP ratings, and the customary speculation and sparks in the stock market that always occur with anything Reliance. The ADAG tag has been dropped, along with a superficial change in the visual identity.

Continue Reading »

Missing Standard(s)

Posted March 23rd, 2011 in blog by L

Life Insurance industry in India was liberalised a long time ago (10+ years) allowing private companies with FDI upto 29%. Many ventures with foreign partners, like Tata-AIG, Birla-SUN LIFE, ICICI-Prudential, and Apollo-Munich got launched then. HDFC, one of India’s premier financial institutions went with UK’s Standard Life Insurance. Now, marking their 10th anniversary, the group drops “Standard” from its identity in a bid to woo the youth. Surprising.

Continue Reading »

India makes its mark

Posted March 9th, 2011 in blog by L

India Design Coucil (IDC) has just launched the I-mark, a symbol for good design produced in India, in an attempt to raise awareness on Design with a purely branding idea. IDC is a Govt. of India initiative aiming to make India one of the top design destinations. Its time India made its mark on the world stage with its designs too.

Continue Reading »

Sabse Bada Rupaiyya

Posted February 24th, 2011 in blog by L

We are going back a little in time to record one of the major rebrand stories of 2010, the rebranding of the Indian Rupee. Scores of opinions have been poured on this already. And yet, a few things have to be said about a change that will impact generations to come.

A public contest announced in early 2009 by the Govt. of India saw 3300+ eligible entries from across the country. Entries cost Rs.500 each, a step that denied a large chunk of poor aspirants a chance to create history, while trying to restrict the entries to a manageable number. A review panel chose 5 finalists in what was billed a flawed selection by many. Reportedly, the 3300+ entries were reviewed by the panel collectively in near 17 hours. That’s barely a few seconds for each entry if you do the math, certainly not enough to see through the explanation/ meaning ( as required by the guidelines) of each entry. This is certainly not how one should arrive at a branding decision. The finalists and the winning entry were announced in the second half of 2010. Here are the designs by the other four finalists :

Continue Reading »

Zee(nda) hu main!

Posted January 25th, 2011 in blog by L

UTV, Star, and now Zee. Indian television viewers are having their visual dictionary revised real fast. That these identities are seen by viewers for a couple of hours everyday makes it even more interesting.  Subhash Chandra’s Zee TV is the earliest satellite channel in India and its bouquet consists of channels spanning varied languages & interests. Couple of its channels, Zee Studio (English Movies) and Zee Cafe(GEC)  have recently undergone a “re-engineering”, both in programming as well as packaging.

Continue Reading »

Twinkle Twinkle Big Star

Posted January 25th, 2011 in blog by L

Close on the heels of UTV’s brand refresh, Star unveiled its new look – a new Visual Identity, a new positioning, and a new signature tune. Indian television is changing fast and sure. Rupert Murdoch owned Star TV operates one the biggest bouquet of channels in India. On the 10th anniversary of Star Plus, their mainstay Hindi channel, has undergone a brand refresh.

Continue Reading »

Page 2 of 3123