Kaya wears a new skin

Posted January 20th, 2012 in blog by jayanth

The organised beauty salon services market in India is still an emerging one. Lakme (for women only) seems to be the only one to stand out in this segment, while most others provide multiple services along with their salon business. Kaya has established itself as a leading skin pampering company in the country in its 9 years of existence, despite the business having yet to break even. The brand itself has undergone a skin treatment and now wears a new skin in a bid to show itself in a new light.

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Is Life OK?

Posted December 17th, 2011 in blog by L

The GEC segment of national Hindi TV channels is a crowded place in India . The top 4 slots belong to StarPlus, Zee, Colors & Sony. Star One, launched 8 years ago, has a viewership of just 10% of the leader and so are its ad revenues. With a future not looking ok , this ‘young channel’ is being replaced by ‘Life OK’ starting mid December, with a new range of programming, shorter viewing patterns and reduced advertising.

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Bearing a new look

Posted December 13th, 2011 in blog by jayanth

NBC bearings are manufactured by National Engineering Industries, established in 1946 and part of the 150 year old CK Birla group. NBC bearings are standard in various automobiles & machinery used commonly. With stiff challenges that every category of Indian manufacturer faces today, viz China on one hand and the western MNCs on the other hand, NBC attempts to distinguish itself by highlighting its key product features – flexibility and moldability.

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Small Change for Big Bazaar

Posted November 28th, 2011 in blog by jayanth

Organised retail is a very young story in India and Kishore Biyani has become one of its biggest poster boys, introducing various concepts and formats including Central, Pantaloons, Food Bazaar and Big Bazaar under the Future group banner. Big Bazaar has 150+ stores across India, selling almost every household need. Known for its mass products and prices that attract massive crowds (especially on offer days), Big Bazaar refreshes itself on completing 10 years. And, perhaps getting ready for the FDI coming soon!

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Kyu Sera Cera?

Posted November 16th, 2011 in blog by jayanth

31 year old Cera, a Gujarat based sanitaryware brand belonging to the Somany family is among the top 5 sanitaryware manufacturers in the country. Close on the heels of competitor Hindware, Cera too attempts to rebrand itself into what could perhaps be one of the worst rebrandings of the year.

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Oh! See him!

Posted November 16th, 2011 in blog by jayanth

Many would not have bought an OCM fabric asking for it by name, but many would surely recall its famed ad jingle, “Oh! see him, O-C-M, Oh! See him!” But that was from a time when people bought fabrics, fished for a tailor, and underwent trials before they could get to wear their bespoke clothes. In today’s time of instant gratification and ready-to-wear clothes, it takes more than just a nice jingle to push your customer to go through the grind and buy something he could wear only after a fortnight and not to tonite’s do.

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In the news

Posted October 21st, 2011 in blog by L

Its gone, gaayab, hoitu…

Posted October 13th, 2011 in blog by jayanth

Most 30+ Indians would surely remember this one – “Its gone, gaayab, hoitu,…” the historic pain relieving line in various Indian languages that became synonymous with the brand Amrutanjan – the ubiquitous pain relieving balm found in every home, making it a heritage brand. After more than a century of pain relieving, the brand has now donned greasepaint and all we can say is, its gone.

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A new Hero

Posted August 11th, 2011 in blog by L

Hero Honda is India’s most driven bike. Hero Honda, the flagship company of the Munjal brothers (famed for making ‘Hero’ cycles), started this JV with Japan’s ‘Honda’ in 1984. Now, with Honda ramping up its presence in India independently and moving out of the JV, Hero Honda has been forced to go in for a change in name and identity (though legally the old name can be used for some more time).  Thus, a new ’Hero’ is born. The new idenity was launched in London, in a glittering ceremony, attended by many ‘hero’es from Bollywood, which also marked the launch of some new models.

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R U ready to Pay?

Posted August 11th, 2011 in blog by L

Visa & MasterCard are electronic payment gateways ( for cards ) the world over with hardly any competition, especially so in India. Most of the transactions happening through credit/ debit cards in India are through these foreign owned enterprises, irrespective of the bank issuing the card. The Reserve Bank of India, has set up the National Payment Corporation of India to change the scene. And with this takes birth, ‘Rupay’.

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